Global data regulations such as General Data Protection Act (GDPR) and California Consumer Privacy Act (CCPA) require businesses to place cookie consent banners on their website. Protecting customers’ personal information has become important in today’s digital landscape due to ever increasing privacy breaches and cyber threats.       

As businesses constantly collect personal information for observing customers’ online behavior and for targeted advertisement purposes, they need to ensure informing customers about their data collection practices. In order to obtain consent from customers before storing or accessing cookies on their device, businesses should display a graphical notification on their website for first time website visitors.

These graphical notifications are called nothing but cookie consent banners which not only allow businesses to comply with data privacy laws but also provide customers with an option to control their personal data. Customers have the legal right to accept, decline or customize their cookie preferences through the consent banner.

Let us learn more about cookie consent banners, how to implement them, and designing the best banners for website.

Why cookie consent banners are important for businesses?

Cookie consent banners are important for a business for several reasons.

• They not only help companies comply with data privacy laws but also safeguards them from drawing hefty fines and legal consequences. This is because the laws require businesses to place a cookie consent banner on their own website and take a user’s consent before placing cookies on their device.
• Various laws further states that cookie consent banners should be designed in a way which makes it easy for customers to understand how the business will use their information and store it. The language used on these banners should be clear and concise, and should provide customers with granular control to set cookie preference and a link to the website’s privacy policy page.

Such transparency offers customers control over their data and in return businesses gain trust of their website visitors and are more likely to engage with the brand. One of the main advantages of using a cookie consent banner is that businesses can optimize their website’s performance by collecting data through cookies. By fetching customers’ data, it is easier to analyze user behavior, preferences, and demographics to effectively target services and offer a more tailored user experience.

Best practices to design a cookie consent banner

• Banner placement and design – When customers visit a specific website and see a cookie consent banner taking up their entire screen because of an intrusive design, they either don’t stay long on that website or avoid the consent banner. A cookie consent banner should be of the right size and appropriately placed on the website so that a visitor can easily notice it and take further actions.
• Blocking cookies before fetching consent – It is a business’ responsibility to prevent the placement of non-essential cookies on a user’s device because it shows their commitment to their privacy. Unnecessary data collection can land a business in legal troubles, and so giving users the complete right to accept or reject cookies by taking their consent also offers them a good user experience.
• Custom cookie consent banner – Customizing a cookie consent banner that compliments your website is a good practice to increase customer opt-ins. By using relevant templates and colors for designing a consent banner and utilizing the right plug-ins, a business can create their own unique banner for their website.
• Cookie categories – Listing down the types of cookies and their functionalities on the banner helps customers to choose their preferences. They can allow or disable specific cookies to tailor their browsing experience once they understand purpose of each cookie.
• Language and tone – The best way to resonate with a customer is by using their preferred language in simple and concise way. When designing a banner, businesses should ensure they use a friendly tone and avoid technical jargon so that customers understand the purpose of data collection through cookies.
• Testing and user feedback – It is always a good practice to test the cookie consent banners to try different banner styles and variations to identify the most effective design. Businesses can encourage their employees to give their feedback on the banner so that they get better insights about the placement, messaging, and effectiveness of the banner.

Design the best cookie consent banners with Secuvy’s Universal Cookie Consent Management solution

Design and deploy a custom cookie consent banner on your website with Secuvy’s consent management solution to comply with various global data privacy laws. Our engineers have built this solution to help your business create cookie consent banners which matches your website and brand.

Setup a consent banner in just few minutes by customizing the layout and personalizing it with text and branding. You can create the banner in your preferred language and implement granular-level cookie control which offers customers an overview of consent opt-ins which they can manage as per their preferences.

Creating banners for a specific location is easy with Secuvy’s consent management solution with pre-built templates and generate policies in minutes. You can further record consent logs by detecting and categorizing cookies, generate detailed cookie audit report, and schedule cookie scans.

Obtain consent from users worldwide by seamlessly configuring your cookie consent settings, generating cookie consent banner code, and copying and pasting the code in your website. In few simple steps, you can implement the consent banner with Secuvy’s consent management solution.