Is CCPA Applicable to your Business?

California Consumer Privacy Act (CCPA) came into implementation from Jan 1st 2020. In this blog post, we will talk about how it came into effect and how this law affects Enterprises.

What is CCPA

CCPA applies to any global business, including any for-profit entity that collects consumers personal data, which does business in California, and satisfies at least one of the following thresholds:

  1. Have $25 million or more in annual revenue; or
  2. Possess the personal data of more than 50,000 “consumers, households, or devices” or
  3. Earn more than half of its annual revenue selling consumers’ personal data

CCPA History

For 2 years (2016-2018) Alastair Mactaggart, a real estate developer, created and led a ballot initiative for a privacy law that led to CCPA (Assembly Bill (AB) 375). On June 28th, 2018, the governor of california signed AB 375 into effect, establishing the most extensive consumer privacy legislation ever passed in the United States.

CCPA Timelines

June 28th, 2018 AB 375 signed into law
September 23rd, 2018 Senate Bill No. 1121 signed into law, modifying CCPA
October 10th, 2019 California Attorney General released the proposed text for CCPA regulation
October 11th, 2019 California Governor Signs CCPA Amendments into Law
January 1st, 2020 CCPA goes into effect
July 1st, 2020 Enforcement begins

California Residents Rights under CCPA

CCPA grants California residents, who are consumers, specific rights regarding their personal information businesses maintain. If you are a California resident, you have the right to request that a business inform you about its processing activities with respect to your personal information, to delete your personal information and to opt-out of the sale of your personal information.

Summary

Companies preparing for CCPA or are planning to implement must remember that a privacy program needs to adapt and change accordingly to applicable privacy law. If you are looking to build a privacy program it’s not too late to start preparing for CCPA compliance. To request a CCPA privacy software demo email us at info@secuvy.com or visit Secuvy.ai